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Professional Context
I'm Lauren, a second year Graphic Communication student.
This is a collection of my ideas, thoughts and inspirations regarding design in the professional context.
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Final Outcome

I had trouble with printing my publication as the pages didn’t line up correctly when printed back to back. I corrected this by trimming down the final publication, but this has left the edges sort of frayed.

Also, I found that the printer cut off a small part of the top of each page. I’m not really sure why this is, it may be because of my printer but it does make the design look a bit rough and not as clean as I would have liked it to. 

Bibliography

I could now apply my bibliography and opinion to my ‘twitter’ page. I designed this page as if it were my profile, and showed each post by each company as well as my own being posted by myself.

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My Opinion

Design agencies use social media to raise both their profile and revenue. Which campaigns have been particularly successful and why?

Through researching about social media in design industry, I have come across a number of different views and opinions on the matter. From reading through this information I have found that if used correctly, social media is of vital importance to raising the profile and revenue of the company, and if it is used incorrectly, it can do the complete opposite of what you were intending it to do. For instance, if a company were using Facebook, and posted too many things that didn’t interest their viewers they would be overlooked and wouldn’t get the attention that they wanted from the social media. It is similar to emails, people don’t tend to pay attention to things like newsletters that are emailed to them, and in the end it tends to annoy people and viewers are lost in the process. It also works the other way though, if you do not keep your viewers up to date and don’t post anything then they will also loose interest. There is a very fine line between being interesting and annoying.

It is also important to use the correct social medias for the correct use, ie. Twitter is used for short snappy updates, pretty similar to news headlines. They are there to give the reader important updates, possibly with links to further information about what they have posted. The only thing that I find a bit of a down side for design companies using twitter is that you are able to post images, but they are links to the images. With design being an almost purely visual thing, this doesn’t work too well in the industry.

Facebook, on the other hand, allows you to be a lot chattier and post longer, more informative posts as well as post images that are including in images relating to your post, this creates a much more visually pleasing post. But again, there is still the risk that your viewers may ignore you if you post things that aren’t of interest to them.

With social media, you are able to get your viewers involved a lot more than you would if you couldn’t communicate online. For example, the use of social media allows you to update constantly, whereas with publications that are printed you are never completely up to date because everything happens so quickly in the world. A perfect example of this is newspapers; they only used to be available in print form, but modern days mean that new reports can be published online almost intently to when the event happens. This is the same principle for design industry, as well as nearly every other industry.

In my opinion, social media is vital to the design industry as long as it is used in the correct manor. It is a quick and easy way to promote yourself, as long as you are posting things that interest you audience. We are living in a new modern online world and companies must embrace this otherwise they will end up being left behind and forgotten.

Facebook Page (of publication)

I could now apply my interview with Rob Alderson to the page in my publication. I have made the profile look like It’s Nice That’s page so that the viewer knows what agency the interview is with.

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It’s Nice That Interview

I finally heard back from It’s Nice That’s editor, Rob Alderson. 

These are the answers that he gave to my questions, they were really helpful and insightful: 

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1. How successful do you feel that the use of social media is in raising both your profile and revenue? 

Profile definitely, it’s a constant way of reaching an audience who have made the conscious decision that they are interested in what we do and a way to remind people multiple times a day that we’re always updating the site and publishing new work. And of course it’s a way for our existing audience to share our work with their networks therefore bringing us into contact with new readers. Revenue is much more difficult - as with many other publishers the models for raising money are always adapting and apart from driving traffic which helps advertising rates I wouldn’t say we see social media as a great revenue raiser.

 

2. How do you choose which work to publish on your website? 

We have an editorial team of four (myself, two full-time writers and an intern) and we have regular meetings to decide what gets posted from things we come across and things we are sent. Overall the mission is to :champion creativity across the art and design world” so that always 
has ti be at the back of our minds and beyond that we look for work that is original, exciting and/or fulfill its brief really well. The big things we want on the site if breadth of creative disciplines and a mixture of established names and new talent.

 

3. Which social media platform gives you the most popularity, and which do you enjoy using the most? 

In terms of actually driving traffic to the site it’s Facebook, but on balance I really like Twitter. It’s so immediate and you can get into discussions more easily we’ve found. Because we don’t have comments on our articles (except the weekly Opinion pieces) we have to embrace Twitter and Facebook giving readers the right to reply and giving us a chance to explain things when asked.

 

4. Without the use of social media, do you feel that you would be as popular and have as much attention?

No, social media has definitely helped us in a big way in terms of amplifying what we do but it shouldn’t be seen as the be-all and end-all. At the end of the day if you’re not providing exciting and engaging content the best social media strategy in the world isn’t going to help you. 

Intro Page

I chose to continue the design from the front cover through to the 
first page of the publication, I just changed the colours round 
again to draw attention to certain parts of the text. 

Cover Design

With my cover I knew that I wanted it to be purely typographic based, as well as being big and bold making the viewer want to pick
it up and look through it. 

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↑This is the text just centered on the middle of the double page spread.

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↑I decided that I wanted the text to be further onto the main part being the front cover, I also decided to experiment with colour.

 

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↑I still felt that the design needed something to make it feel more bold. I decided to make the word ‘design’ white to bring more
attention to that word, to inform the reader what the book is mainly about. I chose to include a hash tag symbol ‘#’ infront of the
word design to reflect upon the idea of its use in social media, mainly Twitter, and how it is used to ‘tag’ subjects.

 

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↑I felt that the blue was a bit overpowering for a front cover, so I swapped the colours around a bit and I am now much happier with the result. 

Alterations

I have decided to make my ‘tumblr’ theme pros and cons page into a double page spread to continue with the fluidity of the publication.

Digital Designs

These are my finished layouts with text content added to them, I havn’t been able to finish my ‘facebook’ page as I have not yet
heard back from It’s Nice That.

I will use this page for my bibliography of elemets used in the publication, as well as my 500 word opinion.

Social Media Fonts

I wanted to find out what fonts were used in the logos of each social networking site: 

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 ”Oswald”

This is used for the logo for YouTube, but isn’t 
used in any other way on the site.

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 ”Billabong”

Again, this is used for the logo but not the 
content.

 

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"Bookman Old Style"

This is also used for the logo.

 

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"Klavika Bold font" 

Unfotunatly, this font is not free
to download. It is also only used
as the logo.

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"Helvetica"

The content of any website differs from the 
logo font. A common font used is this 
helvetica.

 

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"Arial"

Another common font used is arial.

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