Design agencies use social media to raise both their profile and revenue. Which campaigns have been particularly successful and why?
Through researching about social media in design industry, I have come across a number of different views and opinions on the matter. From reading through this information I have found that if used correctly, social media is of vital importance to raising the profile and revenue of the company, and if it is used incorrectly, it can do the complete opposite of what you were intending it to do. For instance, if a company were using Facebook, and posted too many things that didn’t interest their viewers they would be overlooked and wouldn’t get the attention that they wanted from the social media. It is similar to emails, people don’t tend to pay attention to things like newsletters that are emailed to them, and in the end it tends to annoy people and viewers are lost in the process. It also works the other way though, if you do not keep your viewers up to date and don’t post anything then they will also loose interest. There is a very fine line between being interesting and annoying.
It is also important to use the correct social medias for the correct use, ie. Twitter is used for short snappy updates, pretty similar to news headlines. They are there to give the reader important updates, possibly with links to further information about what they have posted. The only thing that I find a bit of a down side for design companies using twitter is that you are able to post images, but they are links to the images. With design being an almost purely visual thing, this doesn’t work too well in the industry.
Facebook, on the other hand, allows you to be a lot chattier and post longer, more informative posts as well as post images that are including in images relating to your post, this creates a much more visually pleasing post. But again, there is still the risk that your viewers may ignore you if you post things that aren’t of interest to them.
With social media, you are able to get your viewers involved a lot more than you would if you couldn’t communicate online. For example, the use of social media allows you to update constantly, whereas with publications that are printed you are never completely up to date because everything happens so quickly in the world. A perfect example of this is newspapers; they only used to be available in print form, but modern days mean that new reports can be published online almost intently to when the event happens. This is the same principle for design industry, as well as nearly every other industry.
In my opinion, social media is vital to the design industry as long as it is used in the correct manor. It is a quick and easy way to promote yourself, as long as you are posting things that interest you audience. We are living in a new modern online world and companies must embrace this otherwise they will end up being left behind and forgotten.